Effect of Branding Strategy on the Performance of Multinational Corporations in Kenya

By Ochoo Alice Damar, Rintari Nancy and Muema Wilson, 2018 ABSTRACT Firms have played a critical role in international trade and are key players in the economic activities in host countries including Kenya. The concept of a brand is now considered one of the most powerful ideas in the business …

Brand Equity and Loyalty among Account Holders at Unaitas Sacco, Nairobi City County, Kenya

By Stanley Gitari Kanyuiro and Elishiba Muthoni Murigi (Ph.D.) ABSTRACT Unaitas Sacco is faced by competition from the dominant brands such as commercial banks and micro-finance institutions with facilities throughout the country hence affecting loyalty among account holders in Unaitas Sacco. This is due to the fact that there are …

The Law of the Sea: A Review of Major Contributions of African States

THE LAW OF THE SEA: A REVIEW OF MAJOR CONTRIBUTIONS OF AFRICAN STATES By: Adie Edward Idagu and Nwokedi Lawretta Obiageli Published August 2018 Abstract     This paper focused on the law of the sea and the major contributions made by African states to its development. The methodology for the …